Ever wonder what the biggest SEO myths are? I have taken the most prevalent myths that seem to be constantly resurfacing and examined them for you. This is a must read for anyone looking to hire an Search engine optimization firm or someone looking to do SEO for themselves.
Search Engines use algorithms and each algorithm uses different factors while ranking a website. Keyword density is what that will let any web page rank higher. A keyword density of 4 to 15 % is recommended and a too high keyword density will get the website penalized.
Spreading yourself all over the Internet is good, but you have to think about what your objectives are and how you'll accomplish them. Getting yourself listed in random search engines and directories will not do anything to boost your rankings in Google, Yahoo, and MSN. Channel your efforts to the ones that matter.
Search Engine leads are most qualified leads, because they come from people searching for the exact products and services which the search engines have you indexed. They are looking for you, not the other way around. Keep in mind that you must target the right keywords and that is the job of your SEO firm they will help you in choosing the right keywords.
One of the myths is to use meta tags to boost your research results. This is proven to be useless because while keywords are still essential, meta keyword tags are ignored by search engines since a long time ago. Another myth is that pay per click advertising methods has some sort of impact on the search rankings of certain search engines.
Stuff the Meta Keyword and Alt Tags with keywords Thanks to years of overuse and abuse, the Meta Keyword tag now plays a tiny role in the search engine algorithms. So, before stuffing a bunch of keywords in the Meta Keyword tag and considering your page optimized, remember that this tag is only used to determine a page's relevance, not its rankings.
Again, in the early days of the internet, META tags were critically important to your site rankings, that is however, until the search algorithms became more and more complex. Some META tags are still important today, such as your description and title tags that search giants display in their results pages. However, most tags such as keyword tags are far outdated and obsolete.
All SEO firms are the same. If that were true, high rankings would be a matter of luck. But SEO is a chess game, not a lottery. Beware of firms that promise the world and guarantee results. Top firms are committed to painstaking research, hard work and continuous training.
The higher your page rank, the higher you will rank in the listings. While at one time page rank did help a bit, today, it is all but worthless. Google has recently made some major changes in the way page rank is handled and quite honestly, don't even worry about it any longer. It's as close to worthless as you're going to get.
Read about social bookmarking, also read about social bookmark and manual social bookmarking
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