Press Release Writing Tips

Here are some press release writing tips to write a good press release. A well written press release will get you a lot of free publicity. However, reporters and journalist receive hundreds of press releases everyday and you need to ensure that you write a good press release to get their attention.

Writing a press release for dissemination to various media sources can be a great way to gain exposure for your company, your website, or a new product that you are selling. But like anything else that is written you have to be sure that the press release you write is done with all the right things in mind.

While you are writing your press release, keep your target audience in mind. At the same time, keep in mind that part of your audience will be an editor, reporter or journalist. This is important as these are the individuals that if they like your story, will publish it giving you another arm of exposure.

Headline: Your headline must 'hook' the reader into wanting to read your full release. You may have a fantastic press release. However, failing to write a strong headline will jeopardize your entire release. It will be overlooked and passed by in favor of a release with a more interesting or exciting or controversial headline. So make your headline an attention grabber.

A press release can be used to announce a wide variety of information to the media. You can issue a press release whenever your company has anything newsworthy to share with the public. It's advisable to distribute releases-one at a time-to the media on a regular basis. A monthly scheduled is ideal.

Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.

Keep your lead paragraph below 50 words. It should be very short but can capture the essence of what you're writing about. Readers usually scan a page. If you can catch their attention, then your press release is effective.

Make it relevant: Try to point out real examples to support the message you want to communicate. Show why your information is important and how it benefits the reader. If your release isn’t newsworthy, don’t expect anyone to read it.

Create a slant to your press release. A news slant is the unique and very specific angle of your press release. Don’t write generalizations for this is not news worthy. What is news worthy and of human interest is the angle. In the first example, the angle is about new method of earning millions. If you’re a reader, you’ll definitely read the article.

Avoid using hype words. This is a definite no-go in press release writing. Editors will throw out your news items if you submit your press release to them. Readers on the other hand will be wary of your article so its effectiveness might decrease. Just use neutral words and objective descriptions.

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